The obvious way is to put up a nice looking site and then wait for the orders to roll in. If by some strange chance nothing much happens, the obvious thing to do is to spend more time and money on the site itself, right? Maybe if you change the look of the site, that will do it. But then again, maybe not.
The major challenge to marketing soap on the internet is that others have thought of that idea before you. Competition by other would-be soap sellers is beyond fierce, it's deadly. See, the problem with marketing from a site is that you actually have to get traffic that converts to sales. There are many ways to get traffic, but many of the on-line methods take significant time, money and expertise. Do you have at least two of those and one of the ones you have must be expertise?
Not that you can't develop the skills to market on-line. Many have, but still with the skills in your toolbox, you still face one of the more saturated niches on the internet.
Is there another way? Sure is...
Why not use the internet and your website, and the site doesn't have to be a fancy, expensive one, as an on-line brochure. Here's what I mean.
Find customers off-line and send them to your site to reorder. After all, the hardest sale you ever make is the first one. Once you have a happy customer, make it easy for them to reorder in any old way they choose.
There are a number of relatively easy ways to make sales in the real world and then those customers are the key to really building a business complete with repeat sales and sales of stuff other than soap and even sales of things that you didn't even have to make yourself.
A soap marketing plan better include more than building a website. Selling soap on the internet may be one of the hardest ways you can choose to move soap. Use the internet properly though and it can help you build a real business. Grab additional ideas for beginning a soap business at another of our articles.
If you're just thinking about beginning or expanding a soap making business, please take a look at this article.